Packaging is not only a box that contains a product, but an overall strategy that reflects your corporate identity. You should package your brand so that it is an integral part of your business and represents a consistent identity. The tools you use everyday should effectively communicate your company's visual image brand. An effective stationery package is an essential to driving your message home, deliver a consistent message and help increase consumer recognition. Packaging includes the following business tools: business cards, letterhead, envelopes, brochures, postcards, product sheets, fax cover sheets, notepads, banners, posters and signage.